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leads

a closer look at the right mix

A LEAD INVESTMENT IS A PROGRESSIVE BUILD

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PRE-SNAs // YOUR FIRST 0-5 APPLICATIONS

  • HEAVY USAGE ON REFERRALS
  • START ON B4s AND B5s. GRADUATE TO B2s, B3s, AND QUILITY ​DIGITAL LEADS WITH 5:1 RATIO OF B LEADS TO A LEADS
  • GRADUATE TO A LEAD INVESTMENT TARGET OF $85 PER ​WEEK TO MOVE TO SNA LEVEL

SNAs // YOUR FIRST 6 APPLICATIONS WITHIN YOUR FIRST 6 WEEKS

  • 3:1 RATIO OF B LEADS TO A LEADS (DIGITAL & ​ANALOG)
  • BEST TO USE ALL LEAD TYPES, BUT LEAN MORE ​INTO DIGITAL
  • AVERAGE LEAD INVESTMENT: $150WK AND GROW TO ​$225WK

HABITUAL WRITERS // CONSISTENT WEEKLY WRITER - LEAD INVESTOR

  • AVERAGE LEAD INVESTMENT: $550WK
  • TOP 25% ARE INVESTING $700WK IN LEADS
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Brown Agency